Juan Mendoza, author of the MarTech Weekly Newsletter, hosts a conversation with Chris Sell, CEO and Co-Founder of GrowthLoop, a cutting-edge customer data platform. They tackle the urgent shift from third-party to first-party data strategies as privacy concerns rise. Chris explains how marketers can reclaim data control and enhance campaign performance using dynamic audience segments. The discussion highlights the need for gradual data integration and securing buy-in from leadership while focusing on customer satisfaction and marketing insights.

Juan Mendoza, an author and marketing expert, guest hosts a discussion featuring Chris Sell, CEO of GrowthLoop, a cutting-edge customer data platform. They dive into the importance of integrating marketing and data teams to enhance audience segmentation and campaign performance. Chris shares insights on using composable CDPs to overcome data access challenges and drive more effective marketing strategies. The conversation also touches on the evolving role of marketing operations professionals in bridging these crucial areas for better organizational coherence.