Bridging The Gap Between Your Marketing & Data Teams
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Bridging the Gap: Marketing and Data Integration
This chapter examines the challenges marketers face in effectively accessing data and proposes a composable Customer Data Platform to enhance self-service capabilities. It highlights the importance of collaboration between marketing and data teams, illustrated by NASCAR's successful use of Snowflake to streamline customer interactions and drive data-driven marketing strategies.
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