MarTech Podcast ™ // Marketing + Technology = Business Growth
Unbound’s Acquisition Of Insightly
Dec 2, 2024
Val Riley, VP of Marketing and Strategy at Unbounce, dives into the bold acquisition of Insightly and what it means for the marketing landscape. Riley discusses merging Insightly’s CRM with Unbounce’s optimization tools for a complete customer journey view. She emphasizes the importance of such integrations for conversion tracking and retention. The talk also shines light on martech trends like increased acquisitions amid economic challenges, aiming for innovative solutions that compete with major players like HubSpot.
17:16
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Quick takeaways
- Unbounce's acquisition of Insightly aims to create a comprehensive customer journey view by integrating CRM data with landing page optimization.
- The move signifies a trend in MarTech toward strategic acquisitions that address complex marketing challenges while competing with larger platforms like HubSpot.
Deep dives
Acquisition Strategy and Goals
Unbounce's recent acquisition of Insightly is a strategic move aimed at enhancing its capabilities in customer relationship management. By merging Insightly's CRM, marketing automation, and customer service features into its platform, Unbounce seeks to provide a comprehensive view of the customer journey, moving beyond mere landing page conversions. With this integration, marketers are empowered to track the entire lifecycle of a customer, from initial interaction to sales conversions and renewals. This approach addresses the complex demands placed on marketers today, emphasizing the importance of deep data insights throughout all stages of customer engagement.
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