Val Riley

Val Riley, Vice President of Marketing and Strategy at Unbounce, shares her insights on navigating the challenges posed by Google’s AI Max landing page requirements. She reveals essential strategies for optimizing landing pages to enhance user experience and conversion rates. Val emphasizes the importance of aligning ads with precise landing pages to improve engagement. The discussion also covers innovative techniques for e-commerce success and highlights Unbounce’s versatile templates tailored for various industries, making it easier for marketers to stay competitive.

Val Riley, VP of Marketing and Strategy at Unbounce, dives into the bold acquisition of Insightly and what it means for the marketing landscape. Riley discusses merging Insightly’s CRM with Unbounce’s optimization tools for a complete customer journey view. She emphasizes the importance of such integrations for conversion tracking and retention. The talk also shines light on martech trends like increased acquisitions amid economic challenges, aiming for innovative solutions that compete with major players like HubSpot.