Val Riley, VP of Marketing and Strategy at Unbounce, dives into the bold acquisition of Insightly and what it means for the marketing landscape. Riley discusses merging Insightly’s CRM with Unbounce’s optimization tools for a complete customer journey view. She emphasizes the importance of such integrations for conversion tracking and retention. The talk also shines light on martech trends like increased acquisitions amid economic challenges, aiming for innovative solutions that compete with major players like HubSpot.