Val Riley

Val Riley, VP of Marketing at Unbounce, brings her expertise in landing pages and AI to discuss the crucial connection between ads and their landing pages. She reveals that 52% of B2B PPC ads are wasted on homepages and shares quick wins for improving conversions through tailored pages. Val also explains how Google's latest updates affect marketing strategies and introduces AI tools that streamline landing page creation. Plus, she emphasizes the importance of CRM visibility and prompt-writing skills for modern marketers.

Val Riley, Vice President of Marketing and Strategy at Unbounce, shares her insights on navigating the challenges posed by Google’s AI Max landing page requirements. She reveals essential strategies for optimizing landing pages to enhance user experience and conversion rates. Val emphasizes the importance of aligning ads with precise landing pages to improve engagement. The discussion also covers innovative techniques for e-commerce success and highlights Unbounce’s versatile templates tailored for various industries, making it easier for marketers to stay competitive.

Val Riley, VP of Marketing and Strategy at Unbounce, dives into the bold acquisition of Insightly and what it means for the marketing landscape. Riley discusses merging Insightly’s CRM with Unbounce’s optimization tools for a complete customer journey view. She emphasizes the importance of such integrations for conversion tracking and retention. The talk also shines light on martech trends like increased acquisitions amid economic challenges, aiming for innovative solutions that compete with major players like HubSpot.