Unbounce's Strategic Acquisition of Insightly

This chapter examines the acquisition of Insightly by Unbounce and its impact on improving marketing capabilities through first-party CRM data integration. It highlights the evolving role of marketers in generating high-value leads and discusses the competitive landscape of CRM and CDP markets. The chapter also explores the advantages of Insightly’s all-in-one platform and speculates on the future implications for customer lifecycle management.

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