MarTech Podcast ™ // Marketing + Technology = Business Growth

PR's Role In Marketing

Dec 4, 2024

Jerry Tousley, Head of Marketing at Business Wire, delves into the transformative impact of PR in marketing. He emphasizes the human element of storytelling and building genuine connections, challenging conventional views of PR. Tousley highlights the importance of collaboration between PR and marketing to enhance brand trust and credibility. He explains how effective media coverage is vital for smaller businesses, and discusses how integrating PR with marketing strategies not only boosts brand awareness but also optimizes customer acquisition costs.

17:54

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Episode guests

Jerry Tousley

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Episode notes

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Quick takeaways

PR enhances marketing by creating authentic narratives that build trust and deepen relationships with target audiences.

Collaboration between PR professionals and marketing teams is essential for consistent messaging and maximizing media opportunities.

Deep dives

The Human Element in PR

Public relations plays a vital role in marketing by adding a human touch to brand messaging. Rather than relying solely on corporate communication, effective PR involves stories that are shared by individuals with personal insights into the company, thus fostering a sense of approachability and relatability. This human element helps to transform typical marketing narratives into engaging stories that resonate with audiences. As PR professionals collaborate with those who have deep knowledge of the brand, they craft messages that emphasize authenticity and create a stronger connection with the target audience.

Intro

3min

Humanizing Public Relations in Marketing

3min

The Human Element in PR Marketing

3min

The Synergy of PR and Branding

6min

Integrating PR into Comprehensive Marketing Strategies

4min

Jerry Touslee, Head of Marketing at Business Wire, discusses the evolving role of PR in marketing, emphasizing its human element. He highlights that PR extends brand footprint through earned media, which is crucial for credibility and trust. Touslee stresses the importance of collaboration with PR professionals to craft authentic, humanized stories. He also notes that PR is not just for branding but for building trust and relationships. For smaller businesses, relevant media coverage is key. PR integrates with other marketing tactics, enhancing brand awareness and lowering customer acquisition costs. Jerry underscores that PR's artful approach, despite being harder to quantify, is essential for comprehensive marketing success. Show Notes

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