MarTech Podcast ™ // Marketing + Technology = Business Growth PR's Role In Marketing
Dec 4, 2024
Jerry Tousley, Head of Marketing at Business Wire, delves into the transformative impact of PR in marketing. He emphasizes the human element of storytelling and building genuine connections, challenging conventional views of PR. Tousley highlights the importance of collaboration between PR and marketing to enhance brand trust and credibility. He explains how effective media coverage is vital for smaller businesses, and discusses how integrating PR with marketing strategies not only boosts brand awareness but also optimizes customer acquisition costs.
Chapters
Transcript
Episode notes