Jerry Tousley, Head of Marketing at Business Wire, shares his expertise in PR technology and marketing integration. He discusses the vital components of a robust PR tech stack, including media monitoring and journalist engagement. Tousley highlights tools like Meltwater and Muck Rack, and dives into the transformative role of AI in PR analytics and content creation. He emphasizes the necessity of measuring PR's long-term impact on lead velocity and revenue, advocating for consistent efforts and patience in building effective PR strategies.

Jerry Tousley, Head of Marketing at Business Wire, delves into the transformative impact of PR in marketing. He emphasizes the human element of storytelling and building genuine connections, challenging conventional views of PR. Tousley highlights the importance of collaboration between PR and marketing to enhance brand trust and credibility. He explains how effective media coverage is vital for smaller businesses, and discusses how integrating PR with marketing strategies not only boosts brand awareness but also optimizes customer acquisition costs.