MarTech Podcast ™ // Marketing + Technology = Business Growth Landscape Of PR Tech
Dec 5, 2024
Jerry Tousley, Head of Marketing at Business Wire, shares his expertise in PR technology and marketing integration. He discusses the vital components of a robust PR tech stack, including media monitoring and journalist engagement. Tousley highlights tools like Meltwater and Muck Rack, and dives into the transformative role of AI in PR analytics and content creation. He emphasizes the necessity of measuring PR's long-term impact on lead velocity and revenue, advocating for consistent efforts and patience in building effective PR strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 5min
Building a Comprehensive PR Tech Stack
04:31 • 3min
Harnessing AI for Transformative Public Relations Analytics
07:08 • 2min
Unlocking the Secret Sauce of PR Measurement
08:51 • 3min
Measuring PR's Impact on Revenue
11:31 • 6min
Patience and Strategy: The Long-term Benefits of Public Relations
17:17 • 4min