MarTech Podcast ™ // Marketing + Technology = Business Growth

Landscape Of PR Tech

Dec 5, 2024

Jerry Tousley, Head of Marketing at Business Wire, shares his expertise in PR technology and marketing integration. He discusses the vital components of a robust PR tech stack, including media monitoring and journalist engagement. Tousley highlights tools like Meltwater and Muck Rack, and dives into the transformative role of AI in PR analytics and content creation. He emphasizes the necessity of measuring PR's long-term impact on lead velocity and revenue, advocating for consistent efforts and patience in building effective PR strategies.

19:24

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Episode guests

Jerry Tousley

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Episode notes

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Quick takeaways

The integration of a comprehensive PR tech stack, including tools like Meltwater and Muck Rack, is essential for effective media monitoring and journalist outreach.

Artificial intelligence is poised to transform PR by enhancing analytics, measuring campaign impact, and improving the connection between PR initiatives and marketing outcomes.

Deep dives

The Evolving Role of PR in Marketing

Public relations (PR) has become an essential component of modern marketing strategies, serving to build relationships and credibility for brands. Effective PR requires a strategic approach that includes understanding the media landscape and forming connections with journalists. The integration of press releases into broader marketing efforts is crucial, as they often initiate further opportunities for engagement and storytelling. Successful PR not only amplifies brand narratives but also enhances overall visibility, making it a vital tool for generating lasting business results.

Intro

5min

Building a Comprehensive PR Tech Stack

3min

Harnessing AI for Transformative Public Relations Analytics

2min

Unlocking the Secret Sauce of PR Measurement

3min

Measuring PR's Impact on Revenue

6min

Patience and Strategy: The Long-term Benefits of Public Relations

4min

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show Notes

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