MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Landscape Of PR Tech

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Patience and Strategy: The Long-term Benefits of Public Relations

This chapter explores the significance of adopting a long-term strategy in public relations, focusing on consistent storytelling and relationship building with journalists. It encourages marketers to treat PR as an essential investment for brand growth instead of pursuing quick results.

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