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3min chapter
Landscape Of PR Tech
MarTech Podcast ™ // Marketing + Technology = Business Growth
Unlocking the Secret Sauce of PR Measurement
This chapter explores the difficulties in assessing the impact of public relations on lead generation and conversion rates. It highlights the role of artificial intelligence in enhancing measurement methodologies and understanding PR's contribution to business outcomes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode