MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

PR's Role In Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Integrating PR into Comprehensive Marketing Strategies

This chapter explores how public relations can be combined with a comprehensive marketing strategy to ensure a consistent message across multiple platforms. It emphasizes the role of credibility and relationships in building a strong brand reputation, benefiting both large and small companies.

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