6min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

PR's Role In Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Synergy of PR and Branding

This chapter explores the vital connection between public relations and branding in marketing, focusing on how storytelling builds trust and credibility. It highlights the integration of PR within marketing strategies and the challenges faced by smaller businesses in leveraging PR to enhance their brand presence.

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