3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

PR's Role In Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Humanizing Public Relations in Marketing

This chapter explores the essential function of public relations within marketing, emphasizing its ability to humanize brands and craft relatable messages. It contrasts conventional views of PR with a more personal approach that prioritizes genuine connections over mere media placements.

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