MarTech Podcast ™ // Marketing + Technology = Business Growth How Agentic AI Will Transform Sales & Marketing
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Dec 10, 2024 Daniel Saks, Co-founder and CEO of Landbase, discusses the revolutionary role of Agentic AI in sales and marketing. He explains how this technology automates tedious tasks, allowing marketers to focus on creativity and strategy. The conversation highlights the proactive nature of Agentic AI, contrasting it with traditional AI. Saks also explores the evolving landscape of marketing jobs and the importance of balancing technological advancements with human connections for future success.
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Agentic AI: Software That Acts
- Agentic AI is software that takes action based on data, automating repetitive processes.
- This empowers users to focus on more engaging tasks.
Large Action Model vs. Large Language Model
- Large language models focus on natural language, while agentic AI acts on things.
- Specialized models for different verticals will enhance performance.
Software Prompting Users
- In the future, software will prompt users, identifying actions based on online activity.
- Users can approve or deny actions, speeding up business decisions.