MarTech Podcast ™ // Marketing + Technology = Business Growth
How Agentic AI Will Transform Sales & Marketing
Dec 10, 2024
Daniel Saks, Co-founder and CEO of Landbase, discusses the revolutionary role of Agentic AI in sales and marketing. He explains how this technology automates tedious tasks, allowing marketers to focus on creativity and strategy. The conversation highlights the proactive nature of Agentic AI, contrasting it with traditional AI. Saks also explores the evolving landscape of marketing jobs and the importance of balancing technological advancements with human connections for future success.
17:18
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Quick takeaways
- Agentic AI automates complex tasks and streamlines workflows in sales and marketing, allowing for more focus on creative strategies.
- The evolving role of marketers emphasizes the need for human creativity and strategic thinking alongside automated AI processes.
Deep dives
Understanding Agentic AI
Agentic AI revolutionizes traditional artificial intelligence applications by taking autonomous actions based on data rather than just responding to prompts. This advanced software can automate complex and repetitive tasks, letting users focus on higher-value activities. For example, agentic AI can analyze market conditions, competitor strategies, and customer segmentation to tailor marketing campaigns effectively. By acting on insights instead of merely conveying information, it streamlines workflows and enhances productivity.
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