MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Agentic AI Will Transform Sales & Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Resurgence of Creativity in Marketing Strategies

This chapter explores the evolution of marketing strategies, highlighting a shift towards creativity as a counterbalance to operational tactics. It emphasizes the role of AI in assessing campaign success while also advocating for the revival of traditional marketing methods like in-person engagement.

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