MarTech Podcast ™ // Marketing + Technology = Business Growth

Juan Mendoza, an author and MarTech Weekly Newsletter host, chats with Brian Danzis, President of North America at Seedtag. They dive into the critical role of brand safety in CTV advertising. Brian highlights the revival of contextual advertising as cookie-based tracking declines. He explains how contextual AI can ensure that brands connect with consumers meaningfully while maintaining ad relevance. The discussion also touches on the shift from brand safety to brand suitability and the necessary tools for navigating these challenges.

Tim Glomb, VP of Content, Data, and AI at Wunderkind, shares his expertise on navigating the marketing landscape now that 3rd-party data is gone. He emphasizes the need for businesses to leverage first-party and zero-party data effectively. Glomb discusses how identity resolution is crucial for personalized marketing and highlights the challenges B2B companies face in adopting agile data solutions. Listeners will gain insights into competitive intelligence and how understanding brand differentiators can enhance their marketing strategies.

Tim Glomb, VP of Content, Data, and AI at Wunderkind, dives into the world of psychographic data and its pivotal role in understanding customer intent. He emphasizes how marketers can harness motivations and desires through techniques like chatbots and surveys. The discussion highlights successful case studies that showcase targeted advertising and improved consumer relationships. Additionally, Tim sheds light on the significance of email marketing as a major revenue driver while addressing privacy concerns in a data-driven landscape.

Brendan Grove, Co-founder and CTO of Prizeout, shares insights on innovating in martech and adtech while ensuring privacy compliance. He discusses the role of collaboration in navigating evolving regulations and emphasizes the need for personalization within privacy boundaries. Brendan highlights how companies like Chase and Kroger are creating their own advertising networks using first-party data, showcasing the benefits of an experimental mindset for rapid and effective technology development. Tune in for a deep dive into the future of advertising!

Brendan Grove, Co-founder and CTO of Prizeout, sheds light on the crucial intersection of product development and marketing. He discusses how to avoid pitfalls in creating market-challenged products by leveraging brand equity and integrating consumer feedback. Brendan emphasizes the importance of aligning product offerings with true customer needs and ensuring cohesive collaboration among teams. He also stresses the vital role of understanding product-market fit to boost customer satisfaction and retention. Tune in for invaluable insights!

Tom Burgess, President of Snippmedia, discusses the transformative role of financial media networks in marketing. He reveals how collaboration with competitors can refine brand strategies. The conversation highlights banks' power in leveraging customer trust for targeted promotions, particularly in the consumer packaged goods sector. Burgess emphasizes the need for innovation in partnerships to drive customer engagement and optimize purchase paths while balancing effective marketing with data privacy. It's a must-listen for any marketer!

In this engaging discussion, Tom Burgess, President of Snippmedia, shares his expertise in CPG brand engagement. He explores the importance of understanding competitive intelligence and how engaging with perceived competitors can sharpen marketing strategies. Tom emphasizes the necessity of strong brand identity to stand out among price-conscious consumers and illustrates this with the branding triumph of Liquid Death. The conversation also highlights the shift towards direct-to-consumer models and the valuable role of retail media networks in marketing.

Laura Beussman, SVP of Marketing at CallRail and an expert in AI-driven lead intelligence, dives into the world of customer call data. She explains how leveraging technology can unlock hidden insights to enhance marketing strategies. Key discussions include the role of conversational AI in analyzing calls, the importance of sentiment analysis, and integrating call data with marketing analytics. Laura also shares best practices for data privacy and how to tailor campaigns based on refined messaging derived from customer conversations.

Laura Beussman, SVP of Marketing at CallRail, shares her expertise in lead journey optimization and marketing attribution. She highlights the importance of understanding hidden data and the challenges of lead attribution. Laura discusses enhancing personalization in the lead journey and provides success stories of businesses that have effectively optimized their processes. She emphasizes the significance of monitoring KPIs and leveraging advanced technologies like AI to improve customer insights and ensure high-quality lead conversions.

Mariam Asmar, VP of Strategic Consulting at Braze, specializes in competitive intelligence and marketing strategies. She discusses leveraging insights from competitors to sharpen your brand's unique selling points. The conversation emphasizes the importance of storytelling and maintaining authenticity in a tech-driven landscape. Mariam also underscores the balance between data-driven and creative approaches in advertising, highlighting how organized data management can boost creativity while alleviating stress for marketers.