MarTech Podcast ™ // Marketing + Technology = Business Growth
What Are Best Practices For Updating A Wikipedia Page About You?
Nov 23, 2024
Doug Bell, CMO of Chief Outsiders, and William Beutler, President of Beutler Enterprises, Inc., dive into the art of optimizing your Wikipedia presence. They discuss the crucial role Wikipedia plays in enhancing online visibility and credibility. Best practices for maintaining a page are explored, including the tricky decision to self-edit versus seeking help. The complexities of Wikipedia updates and the intersection of SEO are highlighted, stressing the need for expert guidance to navigate these waters effectively.
14:20
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Quick takeaways
- Updating a Wikipedia page necessitates understanding community guidelines and may require hiring experienced consultants to avoid compliance issues.
- Frequent minor edits to a Wikipedia page should be avoided in favor of significant updates, maintaining integrity and positive editor relations.
Deep dives
Understanding Wikipedia Page Management
Maintaining a Wikipedia page requires a solid understanding of the community's guidelines to avoid losing the page entirely. Editing a page after it has been created is not as straightforward as it seems, as Wikipedia has strict rules against self-editing. The importance of hiring experienced consultants to navigate these guidelines is emphasized, as they can reduce guesswork and ensure that the page remains compliant with community standards. Without proper upkeep, even a well-created page can become less effective or be flagged for removal.
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