Doug Bell, CMO of Chief Outsiders, and William Beutler, President of Beutler Enterprises, Inc., dive into the art of optimizing your Wikipedia presence. They discuss the crucial role Wikipedia plays in enhancing online visibility and credibility. Best practices for maintaining a page are explored, including the tricky decision to self-edit versus seeking help. The complexities of Wikipedia updates and the intersection of SEO are highlighted, stressing the need for expert guidance to navigate these waters effectively.

William Beutler, President of Beutler Enterprises, Inc., shares his expertise on creating a Wikipedia page. He highlights the necessity of accurate and compelling content to boost brand visibility. The discussion covers the critical importance of notability standards and reputable sources for page approval. Beutler also emphasizes the impact of a Wikipedia presence on digital marketing and the role of volunteer editors in maintaining content integrity. Listeners gain insights into strategic content creation and the intricacies of Wikipedia guidelines.