MarTech Podcast ™ // Marketing + Technology = Business Growth
What Are The Requirements To Get Your Own Page On Wikipedia?
Nov 22, 2024
William Beutler, President of Beutler Enterprises, Inc., shares his expertise on creating a Wikipedia page. He highlights the necessity of accurate and compelling content to boost brand visibility. The discussion covers the critical importance of notability standards and reputable sources for page approval. Beutler also emphasizes the impact of a Wikipedia presence on digital marketing and the role of volunteer editors in maintaining content integrity. Listeners gain insights into strategic content creation and the intricacies of Wikipedia guidelines.
20:18
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Quick takeaways
- Establishing a Wikipedia page requires organizations to demonstrate notability through substantial coverage in credible sources like national newspapers.
- Building a strong earned media profile through public relations efforts is essential for enhancing eligibility and visibility on Wikipedia.
Deep dives
The Significance of Having a Wikipedia Page
Organizations seek to establish a Wikipedia page primarily for its unparalleled authority and reach on the internet. As one of the most recognized platforms, Wikipedia can significantly impact a brand's online visibility and credibility. This visibility is crucial, as articles on Wikipedia often rank highly in search engine results, making it an essential aspect of a company's digital presence. With millions of articles and consistent user engagement, being featured on Wikipedia signifies a level of trust and relevance that many brands strive to achieve.
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