MarTech Podcast ™ // Marketing + Technology = Business Growth Leveraging Influencer Commerce
Nov 24, 2024
Jennifer Silverberg, CEO of SmartCommerce and expert in CPG marketing, dives into the exciting realm of influencer commerce. She discusses how influencers shape consumer purchasing decisions and drive engagement, especially among Gen Z. Jennifer highlights the importance of adapting marketing strategies to meet the demand for instant gratification and fostering authentic connections. She also explores leveraging different tiers of influencers and creating shareable moments to enhance brand visibility and sales in the ever-evolving e-commerce landscape.
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