Leveraging Influencer Commerce
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Shifting Consumer Dynamics in the Age of Instant Gratification
This chapter examines the evolving consumer expectations, particularly among Gen Z, shaped by their experiences during COVID. It explores their preference for instant fulfillment and the impact of influencer marketing on purchasing decisions, contrasting it with traditional advertising methods. The discussion emphasizes the need for brands to adapt their strategies to foster authentic connections with consumers and enhance marketing effectiveness.
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