5min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Leveraging Influencer Commerce

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Creating Shareable Moments in Marketing

This chapter explores the power of viral marketing, emphasizing how strategies can be designed around consumer sharing to enhance promotions and knowledge. It also addresses the evolving nature of commerce and the crucial role of influencer marketing in contemporary strategies.

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