Jennifer Silverberg, CEO of SmartCommerce, shares her expertise on tracking Gen Z's unique online habits. She discusses the influence of social media and influencers on purchasing decisions, while debunking some traditional marketing myths. Silverberg highlights that Gen Z prefers physical interactions and emotional connections, especially as they approach parenthood. She also offers insights into how brands can effectively engage this tech-savvy demographic, focusing on their values in online shopping.

Jennifer Silverberg, CEO of SmartCommerce and expert in CPG marketing, dives into the exciting realm of influencer commerce. She discusses how influencers shape consumer purchasing decisions and drive engagement, especially among Gen Z. Jennifer highlights the importance of adapting marketing strategies to meet the demand for instant gratification and fostering authentic connections. She also explores leveraging different tiers of influencers and creating shareable moments to enhance brand visibility and sales in the ever-evolving e-commerce landscape.