MarTech Podcast ™ // Marketing + Technology = Business Growth Successfully Tracking Gen Z Online Habits
Nov 25, 2024
Jennifer Silverberg, CEO of SmartCommerce, shares her expertise on tracking Gen Z's unique online habits. She discusses the influence of social media and influencers on purchasing decisions, while debunking some traditional marketing myths. Silverberg highlights that Gen Z prefers physical interactions and emotional connections, especially as they approach parenthood. She also offers insights into how brands can effectively engage this tech-savvy demographic, focusing on their values in online shopping.
AI Snips
Chapters
Transcript
Episode notes
Gen Z Buying Habits
- Gen Z consumers value speed and convenience in their purchases.
- They prioritize getting products quickly and easily, expecting them to come to them.
Digital Influence on Gen Z
- Gen Z is constantly connected and influenced by the digital world.
- Social media plays a significant role in shaping their purchasing decisions.
Marketing to Gen Z
- Don't rely solely on social media for marketing to Gen Z.
- Consider physical mail, product samples, and real-life events to create emotional connections.