MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Successfully Tracking Gen Z Online Habits

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Evolving Preferences of Gen Z Consumers

This chapter explores how Gen Z consumers are increasingly favoring physical interactions and live events over digital experiences. It highlights the importance of emotional connections and the need for brands to build lasting relationships with this emerging demographic, especially as they enter parenthood.

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