MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Successfully Tracking Gen Z Online Habits

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Understanding and Engaging Gen Z's Online Shopping Behavior

This chapter delves into the unique online shopping habits of Gen Z, contrasting them with those of older generations. It offers insights on how brands can engage this demographic through social media influencers and content that speaks to their values and preferences.

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