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5min chapter
Successfully Tracking Gen Z Online Habits
MarTech Podcast ™ // Marketing + Technology = Business Growth
Understanding and Engaging Gen Z's Online Shopping Behavior
This chapter delves into the unique online shopping habits of Gen Z, contrasting them with those of older generations. It offers insights on how brands can engage this demographic through social media influencers and content that speaks to their values and preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode