2min chapter

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S16EP02: “Fear is a mask for desire..." (Replay)

1 Insight

CHAPTER

Understanding Generation Z: Influence and Marketing Myths

This chapter explores the traits and behaviors of Generation Z, highlighting their tech-savviness and the impact of digital connectivity on their purchasing habits. The discussion also questions traditional marketing strategies aimed at this generation, particularly the reliance on social media as the primary outreach platform.

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