
Leveraging Influencer Commerce
MarTech Podcast ™ // Marketing + Technology = Business Growth
Intro
This chapter explores the rise of influencer commerce and its influence on e-commerce, especially among Gen Z consumers. It emphasizes the shift towards live-streaming on platforms like LinkedIn and YouTube to enhance audience engagement and introduces another podcast that delves into marketing strategies with industry leaders.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.