MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Leveraging Influencer Commerce

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Influencer Impact on E-Commerce

This chapter explores the role of influencers in shaping commerce, with a focus on their capacity to drive immediate consumer purchasing decisions. Through lively discussions and insights on 'on demand' commerce, the speakers highlight the evolving relationship between influencers and consumer shopping behaviors.

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