MarTech Podcast ™ // Marketing + Technology = Business Growth
Aligning Your Sales & Marketing Teams Through Social Media
Nov 21, 2024
Jadis Tillery, Founder and Director at iKwe, brings over 25 years of experience in transforming businesses through innovative marketing strategies. In this engaging discussion, she emphasizes the critical need for sales and marketing alignment in the era of social media. Jadis highlights the impact of social selling on consumer behavior and promotes building authentic connections with prospects. She also advocates for exploring diverse platforms like Facebook and TikTok, showcasing how a comprehensive social media strategy can enhance brand engagement and drive growth.
19:36
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Quick takeaways
- The integration of sales and marketing strategies is essential due to the shift in consumer behavior towards online research and social media engagement.
- Social selling represents a modern approach where sales professionals focus on building relationships and personal brands rather than relying on traditional sales tactics.
Deep dives
The Shift in Consumer Behavior
Recent statistics highlight a significant shift in consumer behavior, with about 80% of the buying process now occurring online, away from seller influence. This change emphasizes the necessity for marketing to take a more integrated role alongside sales, as traditional outbound methods like cold calls and emails are becoming less effective. Consumers increasingly prefer to conduct their own research through social media channels before engaging with sales representatives. As a result, aligning sales and marketing strategies is crucial to ensure consistent messaging and to mitigate reputational risks that can arise when teams operate in silos.
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