MarTech Podcast ™ // Marketing + Technology = Business Growth Aligning Your Sales & Marketing Teams Through Social Media
Nov 21, 2024
Jadis Tillery, Founder and Director at iKwe, brings over 25 years of experience in transforming businesses through innovative marketing strategies. In this engaging discussion, she emphasizes the critical need for sales and marketing alignment in the era of social media. Jadis highlights the impact of social selling on consumer behavior and promotes building authentic connections with prospects. She also advocates for exploring diverse platforms like Facebook and TikTok, showcasing how a comprehensive social media strategy can enhance brand engagement and drive growth.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
The Need for Sales and Marketing Alignment in Social Media Strategies
02:24 • 5min
Aligning Sales and Marketing Through Effective Social Selling
07:46 • 5min
Exploring the Broader Social Media Landscape for Sales and Marketing
12:56 • 6min
Enhancing Sales and Marketing Team Alignment via Social Media
18:56 • 2min