Aligning Your Sales & Marketing Teams Through Social Media
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Need for Sales and Marketing Alignment in Social Media Strategies
This chapter explores the essential collaboration between sales and marketing teams, focusing on the impact of social media on consumer behavior. It underscores the need for integrated strategies in light of the shift towards online purchasing, emphasizing the benefits of social selling and the risks of misalignment.
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