MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Aligning Your Sales & Marketing Teams Through Social Media

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Aligning Sales and Marketing Through Effective Social Selling

This chapter explores the essential collaboration between sales and marketing teams in leveraging social media. It advocates for a relationship-focused approach to social selling, emphasizing the importance of brand representation and building meaningful connections with prospects.

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