MarTech Podcast ™ // Marketing + Technology = Business Growth Navigating GenAI's Hallucinations
Nov 26, 2024
Juan Mendoza, CEO of MarTech Weekly, and Philip Miller, Senior Product Marketing Manager for AI at Progress, dive into the intriguing world of Generative AI and its unpredictable outputs, or 'hallucinations.' They discuss how marketing executives can cut through the hype to grasp AI's actual potential. Insights on the ethical considerations of AI integration and the importance of providing contextual data to improve accuracy are shared. Common misconceptions about AI adoption and strategies for effective marketing applications also take center stage.
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Episode notes
AI Hallucinations: Mismatched Patterns
- AI hallucinations are caused by incorrect pattern matching.
- AI sometimes matches patterns based on superficial similarities, leading to errors.
Specificity Requires Data
- AI is trained on public data, but lacks access to proprietary, private data.
- Specificity in AI responses requires providing it with your specific data.
Human-in-the-Loop
- Include humans in the AI process, especially for verifying outputs.
- Verify AI-generated content against your knowledge base for accuracy.