In this episode, guest host Juan Mendoza chats with Philip Miller, Senior Product Marketing Manager for AI at Progress. They dive into the transformative role of generative AI in application development and digital advertising. Philip shares insights on effectively integrating AI into marketing strategies and the importance of a unified data platform. They discuss how AI can enhance human creativity, improve customer interactions, and the challenges around managing sensitive information in AI deployments. A must-listen for anyone looking to leverage AI in their business!

Juan Mendoza, CEO of MarTech Weekly, and Philip Miller, Senior Product Marketing Manager for AI at Progress, dive into the intriguing world of Generative AI and its unpredictable outputs, or 'hallucinations.' They discuss how marketing executives can cut through the hype to grasp AI's actual potential. Insights on the ethical considerations of AI integration and the importance of providing contextual data to improve accuracy are shared. Common misconceptions about AI adoption and strategies for effective marketing applications also take center stage.