MarTech Podcast ™ // Marketing + Technology = Business Growth
Developing & Deploying AI-Powered Apps Successfully
Nov 27, 2024
In this episode, guest host Juan Mendoza chats with Philip Miller, Senior Product Marketing Manager for AI at Progress. They dive into the transformative role of generative AI in application development and digital advertising. Philip shares insights on effectively integrating AI into marketing strategies and the importance of a unified data platform. They discuss how AI can enhance human creativity, improve customer interactions, and the challenges around managing sensitive information in AI deployments. A must-listen for anyone looking to leverage AI in their business!
25:58
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Quick takeaways
- AI-powered applications can significantly enhance marketing efficiency by automating tasks and streamlining content production for better engagement.
- Implementing AI as a comprehensive platform fosters innovation and creates interconnected solutions that meet evolving market demands effectively.
Deep dives
The Value of AI in Marketing
Generative AI and large language models are valuable tools for marketing and development sectors due to their language-centric nature. Marketers, responsible for creating content and communicating with audiences, can harness AI to enhance their messaging and streamline content production. For instance, one company reported saving millions weekly by implementing an AI-powered content authoring tool that assists in generating relevant legislation and imagery as users type. This demonstrates the potential of utilizing AI effectively as a platform for operational efficiency in marketing.
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