MarTech Podcast ™ // Marketing + Technology = Business Growth

Developing & Deploying AI-Powered Apps Successfully

Nov 27, 2024

In this episode, guest host Juan Mendoza chats with Philip Miller, Senior Product Marketing Manager for AI at Progress. They dive into the transformative role of generative AI in application development and digital advertising. Philip shares insights on effectively integrating AI into marketing strategies and the importance of a unified data platform. They discuss how AI can enhance human creativity, improve customer interactions, and the challenges around managing sensitive information in AI deployments. A must-listen for anyone looking to leverage AI in their business!

25:58

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Episode guests

Philip Miller

Juan Mendoza

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI-powered applications can significantly enhance marketing efficiency by automating tasks and streamlining content production for better engagement.

Implementing AI as a comprehensive platform fosters innovation and creates interconnected solutions that meet evolving market demands effectively.

Deep dives

The Value of AI in Marketing

Generative AI and large language models are valuable tools for marketing and development sectors due to their language-centric nature. Marketers, responsible for creating content and communicating with audiences, can harness AI to enhance their messaging and streamline content production. For instance, one company reported saving millions weekly by implementing an AI-powered content authoring tool that assists in generating relevant legislation and imagery as users type. This demonstrates the potential of utilizing AI effectively as a platform for operational efficiency in marketing.

Intro

3min

Exploring Practical Applications of AI in Marketing

2min

Integrating Generative AI in Marketing

11min

Transforming Marketing with AI

10min

Connecting with Marketing Leaders: Resources and Opportunities

2min

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the successful development and deployment of AI-powered apps. Progress, a company empowering organizations to navigate disruptive change, enables the creation of responsible AI applications with ease. With over 4 million developers relying on Progress, Philip discusses key insights for implementing AI solutions effectively in marketing strategies. Show Notes

Connect With:

Philip Miller: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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