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11min chapter
Developing & Deploying AI-Powered Apps Successfully
MarTech Podcast ™ // Marketing + Technology = Business Growth
Integrating Generative AI in Marketing
This chapter discusses how businesses can effectively incorporate generative AI into their marketing strategies by utilizing a unified data platform. It emphasizes the necessity for agility in AI implementations and addresses the associated challenges and governance issues related to managing sensitive information.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode