5min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Navigating GenAI's Hallucinations

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Understanding AI Hallucinations: Patterns, Misinterpretations, and Business Implications

This chapter explores the phenomenon of AI 'hallucinations,' where systems produce incorrect or unexpected responses. By using relatable analogies and discussing the mathematical foundation of AI processing, it highlights the importance of providing specific data to enhance AI accuracy and the implications of inaccuracies for businesses.

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