MarTech Podcast ™ // Marketing + Technology = Business Growth
What Today’s Marketing Leaders Are Missing
Nov 28, 2024
Brian Solis, Head of Global Innovation at ServiceNow and a renowned futurist, discusses the rapid evolution of technology and its impact on leadership in marketing. He highlights how generative AI is a game-changer, pushing marketers to innovate rather than just adapt. Empathy is emphasized as essential for understanding consumer behavior, especially in a world driven by platforms like TikTok. Solis also advocates for a human-centered approach, noting the importance of genuine connections in marketing amid rising tech reliance.
15:33
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Quick takeaways
- The rapid advancement of AI necessitates a shift in marketing leadership towards innovation and a deeper understanding of consumer behaviors.
- Empathy remains crucial in marketing, emphasizing the need for genuine human connections amidst the growing reliance on technology and data.
Deep dives
The Role of AI in Marketing
Artificial intelligence is transforming the marketing landscape by enabling personalized engagement at scale, allowing marketers to better connect with consumers. AI serves as a tool that aids marketers in understanding their audience's values, behaviors, and preferences, which can lead to more meaningful interactions. An example is how Carvana created a unique, animated video to celebrate customer milestones using personalized data, making recipients feel valued and special. This trend illustrates that technology, when employed thoughtfully, can enhance the human element in marketing by bridging connections rather than distancing brands from their customers.
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