MarTech Podcast ™ // Marketing + Technology = Business Growth What Today’s Marketing Leaders Are Missing
Nov 28, 2024
Brian Solis, Head of Global Innovation at ServiceNow and a renowned futurist, discusses the rapid evolution of technology and its impact on leadership in marketing. He highlights how generative AI is a game-changer, pushing marketers to innovate rather than just adapt. Empathy is emphasized as essential for understanding consumer behavior, especially in a world driven by platforms like TikTok. Solis also advocates for a human-centered approach, noting the importance of genuine connections in marketing amid rising tech reliance.
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The Need for Transformation
- Technology is accelerating exponentially, especially with generative AI's disruptive impact.
- This demands transformation, not mere adaptation, in leadership mindsets and frameworks.
Adapting to Changing Consumer Behavior
- Recognize how people, decision-making, and influence are changing due to technological advancements.
- Reverse-engineer these changes to leverage disruptive technology for competitive advantage.
The Missing Human Element
- Marketing leaders often overlook the human element, focusing on metrics and transactions.
- AI can enhance personalization and create more human experiences at scale.
