The Role of AI in Marketing

Artificial intelligence is transforming the marketing landscape by enabling personalized engagement at scale, allowing marketers to better connect with consumers. AI serves as a tool that aids marketers in understanding their audience's values, behaviors, and preferences, which can lead to more meaningful interactions. An example is how Carvana created a unique, animated video to celebrate customer milestones using personalized data, making recipients feel valued and special. This trend illustrates that technology, when employed thoughtfully, can enhance the human element in marketing by bridging connections rather than distancing brands from their customers.