What Today’s Marketing Leaders Are Missing
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Enhancing Human Connection in Marketing
This chapter highlights the importance of integrating a human-centered approach into marketing strategies, emphasizing that audiences should be viewed as individuals rather than mere data points. It discusses the transformative potential of artificial intelligence in creating personalized customer experiences, illustrated by Carvana's success in utilizing customer data. The episode questions the role of technology in marketing, advocating for its use to foster genuine connections rather than depersonalization.
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