MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

What Today’s Marketing Leaders Are Missing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Understanding Modern Consumer Trends for Effective Marketing

This chapter explores the shifting dynamics in marketing, focusing on consumer behavior influenced by platforms like TikTok, generative AI, and changes brought by the pandemic. It emphasizes the need for marketers to embrace empathy and innovative strategies to stay relevant in this evolving environment.

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