MarTech Podcast ™ // Marketing + Technology = Business Growth How Fractional Leadership Roles Are Transforming The Marketing Landscape
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Nov 20, 2024 Jadis Tillery, founder and director at iKwe, is a digital transformation expert with over 25 years in B2C, D2T, and B2B marketing. She discusses the rise of fractional leadership in marketing, emphasizing how these part-time executives drive growth while reducing costs. Jadis highlights the unique advantages they bring, such as specialized expertise and adaptability, and how they address challenges faced by startups and growth stage companies. She shares insights on how fractional leaders can effectively fill gaps in traditional structures, enhancing team effectiveness.
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