MarTech Podcast ™ // Marketing + Technology = Business Growth
How Fractional Leadership Roles Are Transforming The Marketing Landscape
Nov 20, 2024
Jadis Tillery, founder and director at iKwe, is a digital transformation expert with over 25 years in B2C, D2T, and B2B marketing. She discusses the rise of fractional leadership in marketing, emphasizing how these part-time executives drive growth while reducing costs. Jadis highlights the unique advantages they bring, such as specialized expertise and adaptability, and how they address challenges faced by startups and growth stage companies. She shares insights on how fractional leaders can effectively fill gaps in traditional structures, enhancing team effectiveness.
27:05
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Quick takeaways
- Fractional leadership roles enable companies to access high-level marketing expertise without permanent commitments, facilitating strategic growth during transitional phases.
- These fractional executives aid organizations in refining operations and enhancing marketing performance by providing external insights while maintaining team stability.
Deep dives
The Rise of Fractional Leadership
Fractional leadership roles are becoming more common in the marketing landscape, particularly among growth-stage B2B SaaS companies. This shift allows organizations to integrate experienced leaders who bring strategic insight without the need for permanent full-time hires. Such leaders can provide essential support to senior teams, particularly during crucial transitional periods following investment rounds, helping them navigate change and identify challenges. This model fosters change management while maintaining operational stability within the existing executive framework.
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