MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Fractional Leadership Roles Are Transforming The Marketing Landscape

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Navigating Fractional Leadership in Startups

This chapter explores the complexities of fractional leadership engagement and its impact on startups, particularly in addressing operational challenges and product-market fit. It highlights the strategic advantages and potential pitfalls of hiring fractional executives, emphasizing their role in fostering growth without the costs associated with full-time hires.

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