We Need More Digital Warmth

Brian Solis, Head of Global Innovation at ServiceNow and a leading voice on the future of marketing, discusses the necessity of injecting digital warmth into modern business strategies. He explains how genuine connections can transform customer experiences and brand differentiation. Solis emphasizes the impact of remote work on consumer behavior and the importance of curiosity in marketing. He introduces concepts like 'ignite moments' to enhance customer engagement, advocating for a balance between ephemeral and lasting marketing strategies.