3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

We Need More Digital Warmth

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Finding Balance in Ephemeral and Lasting Marketing Strategies

This chapter delves into the dynamics between temporary and enduring content in marketing, highlighting the need to engage and hold customer attention. It introduces the 'Ignite Moment' concept, weighing the merits of frequent small interactions against powerful, memorable campaigns.

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