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MarTech Podcast ™ // Marketing + Technology = Business Growth
Rakuten’s Business Model – Size, Scope & Mission
Dec 6, 2024
Su Li Rivera, SVP of Marketing at Rakuten Rewards, dives into the innovative business model that has revolutionized online shopping through cashback and rewards. She reveals how Rakuten has created a thriving ecosystem with over 4,200 brand partnerships and has helped members earn over $4.6 billion in cashback. Su emphasizes the importance of understanding brand differentiators for successful marketing. Plus, she discusses customer retention strategies and the role of personalized experiences in increasing loyalty and satisfaction.
12:22
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Quick takeaways
- Rakuten’s business model effectively leverages cashback and tailored offers to enhance the online shopping experience for over 17 million U.S. members.
- The company's commitment to personalization and localization enables it to adapt its marketing strategies across diverse markets, strengthening customer engagement and retention.
Deep dives
Rakuten's Unique Business Model
Rakuten operates as a leading shopping rewards and cashback program, connecting consumers with over 4,200 recognized brands, including Nike and Sephora. This model allows shoppers to earn cashback on their purchases through an app and website while benefiting from tailored offers from merchants. The business has evolved to enhance personalization, where members enjoy more customized experiences tied to their shopping behaviors, leading to higher cashback rates. With more than 17 million members in the U.S. alone, Rakuten emphasizes building strong relationships with its retail partners to provide compelling cashback opportunities.
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