MarTech Podcast ™ // Marketing + Technology = Business Growth

Rakuten’s Business Model – Size, Scope & Mission

Dec 6, 2024
Guest
Su Li Rivera
Su Li Rivera, SVP of Marketing at Rakuten Rewards, dives into the innovative business model that has revolutionized online shopping through cashback and rewards. She reveals how Rakuten has created a thriving ecosystem with over 4,200 brand partnerships and has helped members earn over $4.6 billion in cashback. Su emphasizes the importance of understanding brand differentiators for successful marketing. Plus, she discusses customer retention strategies and the role of personalized experiences in increasing loyalty and satisfaction.
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Episode notes
1
Intro
00:00 • 2min
2
Exploring Rakuten's Cashback Ecosystem
01:56 • 3min
3
The Evolution and Global Reach of Rakuten's Business Model
04:58 • 2min
4
Mastering Customer Retention
07:23 • 4min
5
Conclusion and Teasers for Data-Driven Insights
11:20 • 3min