3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Rakuten’s Business Model – Size, Scope & Mission

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Exploring Rakuten's Cashback Ecosystem

This chapter delves into Rakuten's innovative business model centered around shopping rewards and cashback programs. It highlights the company's extensive partnerships with over 4,200 brands and its evolution in providing personalized offerings to enhance customer experience.

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