Su Li Rivera, SVP of Marketing at Rakuten Rewards, shares her insights on leveraging data for effective personalization in e-commerce. She discusses how Rakuten enhances customer experiences through tailored marketing strategies that balance individual preferences with broader audience engagement. Su emphasizes the transformative power of data-driven approaches compared to traditional methods, showcasing improvements in engagement and conversion rates. She also highlights Rakuten's innovative subscription model aimed at redefining customer loyalty with unique cashback rewards.

Su Li Rivera, SVP of Marketing at Rakuten Rewards, dives into the innovative business model that has revolutionized online shopping through cashback and rewards. She reveals how Rakuten has created a thriving ecosystem with over 4,200 brand partnerships and has helped members earn over $4.6 billion in cashback. Su emphasizes the importance of understanding brand differentiators for successful marketing. Plus, she discusses customer retention strategies and the role of personalized experiences in increasing loyalty and satisfaction.