4min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Rakuten’s Business Model – Size, Scope & Mission

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Mastering Customer Retention

This chapter explores the significance of customer retention and loyalty programs in reducing churn rates and increasing satisfaction. It emphasizes personalized experiences, effective metrics for measuring loyalty, and the strategic benefits that satisfied members offer in attracting new customers.

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