Adapting to Changing Market Dynamics

Current consumer packaged goods (CPG) marketing strategies must adapt to evolving market dynamics, especially in light of declining store visits and spending. Brands are pivoting their tactics, exploring innovative avenues such as retail media networks and direct-to-consumer (DTC) models to counteract these challenges. This environment emphasizes testing and learning, where brands experiment with various budgets and channels to identify effective strategies. As CPG companies navigate these financial pressures, they are compelled to remain agile and responsive to shifting consumer behaviors and preferences.