MarTech Podcast ™ // Marketing + Technology = Business Growth
Secrets To CPG Marketing Success
Dec 30, 2024
Tom Burgess, President of Snippmedia, shares his expertise in Consumer Packaged Goods (CPG) marketing. He underscores the importance of building brand value over offering discounts, emphasizing quality and health benefits. The conversation dives into adapting marketing strategies in a digital landscape, the impact of economic cycles on consumer behavior, and the crucial role of branding in resisting price competition. Burgess also highlights innovative engagement solutions and the need for brands to diversify their approaches to thrive in challenging markets.
18:23
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Current CPG marketing strategies must adapt to evolving consumer behaviors by utilizing innovative approaches like retail media networks and DTC models.
- Prioritizing brand value over constant discounting is essential for building consumer loyalty and maintaining competitive strength in challenging markets.
Deep dives
Adapting to Changing Market Dynamics
Current consumer packaged goods (CPG) marketing strategies must adapt to evolving market dynamics, especially in light of declining store visits and spending. Brands are pivoting their tactics, exploring innovative avenues such as retail media networks and direct-to-consumer (DTC) models to counteract these challenges. This environment emphasizes testing and learning, where brands experiment with various budgets and channels to identify effective strategies. As CPG companies navigate these financial pressures, they are compelled to remain agile and responsive to shifting consumer behaviors and preferences.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
