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2min chapter
Secrets To CPG Marketing Success
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Consumer Behavior and Discounting in Economic Cycles
This chapter delves into how consumer preferences shift towards store and private-label brands during economic challenges. It emphasizes the need for brands to diversify their marketing strategies to maintain value and avoid reliance on constant discounts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode