MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Secrets To CPG Marketing Success

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Consumer Behavior and Discounting in Economic Cycles

This chapter delves into how consumer preferences shift towards store and private-label brands during economic challenges. It emphasizes the need for brands to diversify their marketing strategies to maintain value and avoid reliance on constant discounts.

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